They can therefore detect events that signify a sale, such as the customer walking out of the store with a given item. Aligned well with clothing and apparel retailers, tags are affixed to things like clothes, shoes, and hats in order to track their real-time status.įor example, the patterns of movement detected by a given tag (location, inertial movement, etc.) can trigger the system to define its current state (think: ‘added to customer cart’). Going deeper on the new RFID addition, it lets retailers use this established technology (short for radio-frequency identification), that many already have in play.

This could serve as training wheels for retailers to get comfortable with it. After experiencing some resistance due to the technology’s departure from familiar systems, RFID brings a bit of old-school dynamics back into the mix. The idea is to bring operational efficiencies and logistical streamlining to retail and, more recently, to fast food.īack to the RFID addition, this option could broaden the appeal of Just Walk Out. More recently, it started unwinding several Go stores.Īs part of Amazon’s broader RaaS play (our term) for cashierless stores, it also has the Amazon One palm scanner which customers swipe as they enter a store, or at checkout terminals. After incubating the retail logistics and streamlining technology in Amazon Go stores, it started rolling it out to third parties, including Starbucks and others. Eschewing the ceiling-mounted cameras and shelf sensors that previously defined its system, it now has added the option for RFID tags affixed to products to track their movement.Īs quick background, Just Walk Out sits under Amazon’s retail as a service (RaaS) play. Amazon has launched a new version of its Just Walk Out technology that lets retailers achieve cashierless stores.

Rfid tags amazon